高校羽绒服又成网红，年轻人花两千块买却不敢穿出门

Core Viewpoint - The article discusses the rising trend of university-branded down jackets in China, highlighting their popularity among young consumers and the commercialization of prestigious university brands [5][9]. Group 1: Popularity and Sales - The "Renmin University Red" down jacket, recommended by a university official, has achieved significant sales, with prices at 899 yuan for long versions and 399 yuan for short versions, leading to sold-out status [7][13]. - The trend of university-branded clothing has expanded beyond Renmin University, with many top universities like Tsinghua and Peking University also launching their own apparel lines [10][15]. - The phenomenon of "school logo down jackets" has become a fashionable item, driven by celebrity endorsements and social media influence, leading to high demand and resale prices exceeding original retail prices [9][14]. Group 2: Market Dynamics - The market for university-branded down jackets is characterized by a diverse consumer base, including not only students but also alumni and general consumers who appreciate the prestige associated with these brands [26][30]. - The pricing strategy varies, with some jackets designed and produced by university teams being more affordable compared to those created in collaboration with well-known brands, which tend to carry a premium [31][39]. - The article notes that the commercialization of university brands is not merely a trend but a strategic move to leverage their cultural and educational significance for financial gain [48][55]. Group 3: Cultural and Economic Implications - The commercialization of university apparel reflects a broader trend in higher education institutions to monetize their intellectual property and cultural heritage, aligning with global practices seen in prestigious universities worldwide [52][58]. - The rise of university-branded products has sparked discussions about the value of education and the implications of commodifying academic prestige, with some consumers expressing mixed feelings about wearing such items [28][29]. - The article emphasizes that the sale of university-branded down jackets is part of a larger narrative about cultural identity and consumer behavior, as these products serve as symbols of affiliation and status [49][55].