传统行业的可参考转型：华美食品如何把文化变成第二增长曲线

Core Viewpoint - The article emphasizes the importance of integrating intangible cultural heritage (ICH) into business models, highlighting how companies can leverage cultural assets for sustainable growth while maintaining economic viability [1][2][3]. Group 1: Cultural Heritage and Economic Viability - Intangible cultural heritage is increasingly recognized as a vital resource that can stimulate economic vitality, moving beyond being mere static exhibits in museums [2]. - Many traditional brands, despite their historical significance, face challenges such as poor management and financial struggles, raising concerns about balancing cultural preservation with economic performance [3][4]. - The case of Huamei Foods illustrates a successful model of integrating "culture + industry" to achieve steady growth while preserving traditional cultural values [3][4]. Group 2: Brand Strategy and Consumer Behavior - In a rapidly changing consumer landscape, Huamei Foods focuses on building "certainty" as a brand foundation, emphasizing quality, reliability, and emotional connection with consumers [6][9]. - The company addresses challenges such as supply chain pressures, intensified competition, and evolving consumer habits by avoiding short-term trends and instead focusing on consistent brand values [7][10]. - Huamei Foods' commitment to quality is demonstrated through initiatives like "transparent factories" and a "recipe upgrade" plan, ensuring trust in product quality [9]. Group 3: Cultural Integration and Innovation - Huamei Foods redefines itself as a "guardian of Mid-Autumn culture," creating a "cultural-experience-consumption" business loop that enhances consumer engagement [11][13]. - The company has developed innovative projects like the "Mooncake Dream Factory," which combines cultural education and product experience, significantly increasing customer engagement [14]. - The "Non-Heritage Beauty" product line showcases over 50 culturally themed gift boxes, translating traditional techniques into modern designs, leading to increased sales during peak seasons [16]. Group 4: Strategic Collaborations and Community Engagement - Huamei Foods collaborates with national intangible cultural heritage projects and educational institutions, fostering a cultural ecosystem and reaching over ten thousand students annually [18]. - The company's innovative model not only enhances its capabilities but also integrates cultural and commercial aspects, creating a new atmosphere where culture drives business and vice versa [18][19]. - The exploration of the "Non-Heritage +" growth curve indicates the need for companies to systematically incorporate cultural elements into all aspects of production and marketing, creating new product forms and business models [19].