从金庸小说到Z世代酒桌，江湖情长竹叶青始终在场

Core Viewpoint - The article highlights the rising popularity of Zhuyeqing liquor among Generation Z consumers, emphasizing a shift from traditional social drinking to a focus on self-enjoyment and emotional value in consumption [2][3]. Group 1: Market Trends - Generation Z is becoming the main consumer force, leading to a transformation in drinking culture that prioritizes "self-consumption" and "emotional value" over traditional social obligations [2]. - Zhuyeqing liquor meets the demand for a "low-burden drinking" experience, characterized by its herbal origins and moderate alcohol content, making it appealing to younger consumers [2][3]. Group 2: Product Characteristics - The taste profile of Zhuyeqing liquor combines the richness of grain liquor with herbal freshness, offering a complex and lingering aftertaste that aligns with the high-quality lifestyle aspirations of young consumers [2]. - The liquor's health-oriented attributes and quality are positioned to resonate with the current trends of health-conscious and moderate drinking among younger demographics [3]. Group 3: Brand Strategy - Zhuyeqing liquor is leveraging its historical legacy and scientific advancements to align with the needs of Generation Z, focusing on classic product value while exploring the potential of traditional liquors through quality upgrades [2][3]. - The brand is implementing an independent brand strategy that emphasizes innovation in flavors and product differentiation to break through market homogenization [3]. Group 4: Historical Significance - Zhuyeqing liquor has a rich history dating back 1500 years, with significant contributions from historical figures like Fu Shan and Hua Luogeng, who enhanced its formulation and production methods [5][6]. - The liquor's evolution from a traditional beverage to a modern favorite reflects its adaptability and enduring appeal across different eras, marking it as a significant part of Chinese liquor culture [6].