车fans·2025-12-29 00:30Core Viewpoint - The article discusses the sales performance and customer demographics of the newly launched Galaxy Starship 7, highlighting its popularity among young male buyers and the competitive landscape with other brands like BYD [1][2][3]. Sales Performance - The local dealership sold a total of 311 vehicles in November, with the Starship 7 accounting for 69 units, indicating strong demand [2]. - The dealership currently has 34 units of the 26th version of Starship 7 in stock, with the majority being the Zhihang version (17 units) priced at ¥106,800 [2]. - The most popular color among customers is Liuyue Silver, which makes up 85% of the inventory [2]. Customer Demographics - The primary customer base for the Starship 7 consists of males aged 23-35, with over 90% of buyers falling into this category, often being individual business owners or employees [3]. - Customers are increasingly comparing services and expertise rather than just price, especially with the introduction of the new model [3]. Competitive Landscape - The main competitor for the Starship 7 is the BYD Song Pro DM-i, which has a strong local reputation and customer loyalty [7]. - Customers often express interest in the Starship 7 but may hesitate due to pricing concerns compared to competitors [8][9]. Customer Preferences - The most popular configurations sold are the Zhihang and Linghang versions, while lower and higher-end models see less demand due to perceived value [15]. - Customers are particularly drawn to the vehicle's design and features, with a significant focus on the aesthetics and pricing compared to competitors like BYD [11][13]. Purchase Incentives - The company offers a ¥6,000 super replacement subsidy, and additional discounts may be available during promotional periods [17]. - Customers are encouraged to confirm any potential subsidies or discounts with sales consultants to maximize savings [24]. Customer Feedback - Common complaints from buyers include short electric range and noticeable noise levels from tires and engines [21]. - Maintenance costs are relatively low, with the first service being free and subsequent services costing around ¥450 [22].