江苏银行“美食+”助力消费焕新升级

Core Viewpoint - The article emphasizes the importance of the restaurant industry as a key driver of consumer demand and economic vitality, highlighting Jiangsu Bank's initiatives to integrate financial services into the dining sector to stimulate consumption and support social welfare [1][4]. Group 1: Jiangsu Bank's Initiatives - Jiangsu Bank has launched the "I am Chef" series of activities to promote dining consumption, providing a platform for over 22 million customers to explore local cuisine and enjoy dining discounts [4][6]. - The bank offers a combination of consumer-oriented and merchant-oriented services, including "consumption red envelopes" and payment discounts for consumers, while providing credit and operational support for merchants [4][5]. - The bank has developed a "聚惠" platform to offer significant discounts during promotional events, collaborating with well-known brands to enhance consumer benefits [7][8]. Group 2: Consumer Engagement and Marketing Strategies - Jiangsu Bank organizes various themed food festivals and events throughout the year, such as "Lobster Festival" and "Hot Pot Festival," to keep consumers engaged and stimulate continuous dining consumption [7][8]. - The bank utilizes social media and live streaming to promote food experiences and enhance consumer interaction, creating a vibrant dining atmosphere [4][6]. - Special financial products, such as the "Foodie" credit card, are introduced to provide exclusive benefits and enhance the value of consumer spending [4][5]. Group 3: Financial Services and Support for Merchants - Jiangsu Bank supports restaurant businesses through a comprehensive approach that includes funding, credit support, and wealth management services, aiming to drive growth in the dining sector [5][11]. - The bank's initiatives also focus on enhancing payment experiences for merchants by promoting digital currency transactions, ensuring safer and more efficient payment processes [11]. - By extending financial services to the supply side of the consumption chain, Jiangsu Bank aims to create a win-win situation for consumers and merchants, fostering a thriving consumption ecosystem [11].