年度营销风向标，第十二届金轩奖补充申报倒计时！

Core Viewpoint - The automotive marketing industry in China is at a crossroads, facing challenges from AI transformation, intense competition, and tightening regulatory environments, leading to difficulties in innovation, conversion, and compliance [3][4]. Group 1: Event Overview - The 12th Jin Xuan Award evaluation has entered its final phase of supplementary applications, initiated on November 20, ahead of the Guangzhou Auto Show [3][6]. - The award aims to recognize excellence in automotive marketing, with public voting scheduled for January 4, 2026, and the awards ceremony on January 23, 2026, in Beijing [6][8]. Group 2: Award Structure and Categories - The Jin Xuan Award adopts a dual-track system of "Committee Nomination + Enterprise Application," covering nearly 100 automotive brands and accumulating around 500 cases, with 68 cases passing the initial screening [6][8]. - The award includes four main categories: Creative Works, Marketing Cases, Individuals and Teams, and Public Welfare and Sustainable Development, with a total of 20 sub-items [8][10]. Group 3: Evaluation Criteria and Historical Context - The Creative Works category focuses on the evolution and breakthroughs in creative content, while the Marketing Cases category addresses personalized marketing, brand IP marketing, and AI marketing, among others [10][12]. - Since its inception in 2014, the Jin Xuan Award has recorded 1,005 cases and awarded 268 prizes, reflecting a 27% average award rate, indicating the rigorous nature of the selection process [10][15]. Group 4: Industry Impact and Value - The Jin Xuan Award serves as a comprehensive evaluation system for the automotive industry, evolving from focusing on brand and product innovation to encompassing the entire marketing ecosystem [13][16]. - Participation in the Jin Xuan Award provides companies with access to a valuable case database, enhancing brand influence and offering opportunities for resource connections and cross-industry collaborations [18][16].