“温度”的力量：“和美”生态，重塑中国白酒共生新范式

Core Viewpoint - The article discusses the transformation of the "Harmony and Beauty" culture into practical business practices, highlighting the strategic direction and initiatives of Wuliangye Group during the 29th Consensus Building and Sharing Conference on December 18 [2][4]. Group 1: Strategic Initiatives - Wuliangye has positioned 2026 as the "Year of Marketing Integrity and Innovation," focusing on enhancing brand value while implementing a dual-target strategy to improve market share and sales performance [6]. - The company introduced a series of measures to reshape traditional cooperation models, emphasizing a dual-track support system for partners that combines incentives with support [7][8]. - Wuliangye's proactive measures during market downturns, such as slowing down shipment rates and lowering payment requirements, reflect a commitment to long-term channel health over short-term performance [10]. Group 2: Cultural Integration - The conference activities, including a sacrificial ceremony and a cultural night, reinforced the cultural identity and heritage of Wuliangye, showcasing its commitment to blending traditional values with modern business practices [13][15]. - Wuliangye aims to create a "fate community" with its partners, transcending mere commercial contracts to foster emotional and cultural connections [17][19]. Group 3: Market Positioning - The company is transitioning from a product supplier to a platform provider, focusing on deep strategic collaboration with distributors to enhance their operational capabilities and market presence [22][24]. - Wuliangye's initiatives aim to establish a win-win ecosystem involving brands, distributors, and consumers, ensuring a stable and trustworthy market environment [26]. Group 4: Industry Leadership - Wuliangye's "Harmony and Beauty" paradigm extends beyond its operations, aiming to lead the entire liquor industry towards high-quality development and sustainable practices [28][30]. - The company is actively involved in setting industry standards and promoting the protection and inheritance of cultural heritage within the sector [32][33].