YILI(SH:600887) 后浪研究所·2025-12-29 07:39Core Viewpoint - The short drama "Rebirth 90" reflects the evolution of China's dairy industry over the past two decades, showcasing how technological advancements and a focus on animal welfare have transformed dairy farming into a scientific endeavor, ultimately restoring consumer confidence in domestic milk products [3][9][10]. Group 1: Industry Transformation - The narrative illustrates the shift from traditional dairy farming practices to a more scientific approach, emphasizing precision nutrition and animal welfare, which are now integral to the industry [3][6][16]. - The character Yin Lili's journey symbolizes the broader transformation of the Chinese dairy industry, highlighting the importance of innovation and professional expertise in driving industry standards [4][12]. - The industry has made significant strides in improving milk quality and safety, with Chinese dairy products now meeting or exceeding international standards in key quality metrics [17][22]. Group 2: Technological Advancements - The introduction of advanced feeding techniques, such as the "Eight Dishes and One Soup" nutritional plan, represents a paradigm shift in dairy farming, focusing on the health and well-being of dairy cows [6][16]. - The use of automation and genetic selection in breeding programs has enhanced the productivity and health of dairy cattle, contributing to the overall improvement of the industry [14][16]. - The implementation of rigorous quality control measures, including real-time monitoring and standardized milking processes, has elevated the safety and quality of Chinese milk products [17][20]. Group 3: Consumer Confidence and Brand Storytelling - The drama serves as a vehicle for promoting "National Milk Confidence," effectively communicating the advancements in the dairy industry to a younger audience through engaging storytelling [20][22]. - By leveraging modern narrative techniques, the industry aims to reshape public perception and build trust in domestic dairy products, moving away from historical narratives of struggle to a focus on achievements and future aspirations [20][22]. - The emphasis on transparency and consumer engagement through innovative marketing strategies reflects the industry's commitment to fostering a positive image and enhancing brand loyalty [18][20].