从“卖产品”到“做配置”：第八届新财富最佳投顾评委眼中的投顾转型关键三步

Core Viewpoint - The eighth New Wealth Best Investment Advisor selection has concluded, highlighting the evolution of the investment advisory industry from product sales to asset management and long-term client relationships [1][75]. Group 1: Professional Development and Industry Trends - The investment advisory team is rapidly maturing, showcasing high research standards and a strong client service awareness, which is essential for the high-quality development of the wealth management industry [2]. - The transition from "product sellers" to "asset allocators and companions" is becoming increasingly evident, emphasizing the importance of professional skills, communication, and trust [10][44]. - The industry is moving from "scale expansion" to "deep service," with a focus on understanding clients and navigating market fluctuations [14][67]. Group 2: Client-Centric Approach - Advisors are encouraged to embrace a "buy-side perspective," focusing on long-term client interests and developing cross-cycle asset allocation capabilities [10][62]. - The importance of enhancing client experience and service quality is recognized as a core direction for the asset management industry [24][38]. - Trust and responsibility are highlighted as critical elements for advisors to effectively support clients in wealth growth and risk management [41][46]. Group 3: Future Outlook - The future of the investment advisory industry lies in those who can adapt to market changes and maintain a commitment to client trust and professional integrity [14][75]. - The integration of technology and quantitative tools is expected to enhance the professionalism and replicability of advisory services [46]. - The industry is poised for significant growth, driven by the evolving wealth structure of residents and the deepening reforms in the capital market [75].