再造行业分水岭:华为Mate X7以“统治级”实力重塑折叠屏价值锚点
华尔街见闻·2025-12-29 10:24

Core Viewpoint - The foldable smartphone market has transitioned from a niche innovation to a mainstream product, with Huawei capturing nearly 70% market share, indicating a significant shift in consumer preferences towards foldable devices [1][15][22] Group 1: Market Position and Consumer Sentiment - Over 90% of consumers are considering foldable smartphones for their next purchase, with Huawei being the preferred choice due to its technological advancements and ecosystem [1][15] - Huawei has maintained the leading market share in the foldable smartphone sector in China for five consecutive years, reaching a remarkable 68.9% market share in the first three quarters of 2025 [15][16] Group 2: Product Innovation and Features - The Huawei Mate X7 represents a comprehensive re-engineering of the foldable smartphone experience, emphasizing not just hardware but also user interaction and system architecture [2][9] - The Mate X7 features a new "Time-Space Door" camera module and incorporates traditional craftsmanship into its design, enhancing both aesthetic appeal and cultural significance [5][6] - The device is designed to be ultra-thin and reliable, weighing approximately 235 grams with a thickness of only 4.5mm when unfolded, addressing durability concerns that have historically hindered foldable phones [6][9] Group 3: Imaging and AI Capabilities - The Mate X7 breaks the limitations of foldable phones in imaging, achieving flagship-level photography capabilities with significant improvements in color accuracy and low-light performance [10][11] - Video recording capabilities have also seen substantial enhancements, with improved dynamic range and clarity, supported by advanced AI and software integration [11][12] Group 4: Market Strategy and Consumer Engagement - Huawei's strategy includes offering extensive customer service benefits, such as free screen protection services and a comprehensive care program, to enhance consumer trust and satisfaction [21][22] - The Mate X7 is positioned not just as a consumer device but as a productivity tool, facilitating mobile office experiences and intelligent task management through AI [12][22]

再造行业分水岭:华为Mate X7以“统治级”实力重塑折叠屏价值锚点 - Reportify