财政部 税务总局关于广告费和业务宣传费支出税前扣除有关事项的公告财政部 税务总局公告2025年第16号

Group 1 - The announcement clarifies the tax deduction rules for advertising and promotional expenses for specific industries, including cosmetics, pharmaceuticals, and non-alcoholic beverages, allowing deductions up to 30% of annual sales revenue [3] - For related enterprises that have signed cost-sharing agreements, advertising and promotional expenses can be deducted by either party within the allowable limit, with specific provisions for how these expenses are accounted for [3] - Tobacco companies are explicitly prohibited from deducting advertising and promotional expenses when calculating taxable income [3] Group 2 - The new regulations will be effective from January 1, 2026, to December 31, 2027, replacing the previous announcement from 2020 [3][4]