重仓中国供应链：拼多多的 “价值跃迁” 之路

Core Viewpoint - Pinduoduo is at a critical turning point in its ten-year journey, shifting from a traffic-driven model to a focus on deepening its supply chain capabilities, aiming to "recreate another Pinduoduo" in the next three years [1][2] Group 1: Strategic Shift - The new strategy emphasizes a comprehensive commitment to the Chinese supply chain, moving from merely selling products to building brands and deeply embedding within the supply chain [1][2] - Pinduoduo's overseas business, Temu, has rapidly expanded, achieving in three years what took Pinduoduo a decade in the domestic market, highlighting the need for new growth points [1][4] - The management recognizes that sustainable profitability requires a shift from merely outputting capacity to delivering products and brands [5] Group 2: Supply Chain Empowerment - Temu's initial success overseas relied on cost advantages from the Chinese supply chain, but it now aims for a value leap by deeply embedding and empowering the supply chain [2][4] - Pinduoduo is restructuring its growth logic around the supply chain, focusing on long-term value creation and global risk resilience [2][4] Group 3: Brand Building - The transition from "selling goods" to "building brands" is crucial, with Pinduoduo pushing merchants to enhance product quality and brand recognition [3][5] - Examples like the paper towel brand Sipiao demonstrate how Pinduoduo helps brands elevate their market positioning and product quality [7][11] Group 4: Industry Collaboration - Pinduoduo's strategy involves not just individual brand empowerment but also a broader industry collaboration to drive transformation across domestic industrial clusters [9][14] - Initiatives like "hundred billion subsidies" and "new quality supply" aim to support merchants in upgrading their offerings and overcoming homogenization challenges [9][14] Group 5: Compliance and Quality - As Pinduoduo expands its supply chain globally, it faces increasing compliance challenges, necessitating a shift from a price-driven growth model to one focused on quality and compliance [14][15] - The company is building a digital compliance system to monitor and ensure product quality and regulatory adherence across the supply chain [15][16] Group 6: Future Outlook - The ultimate goal of Pinduoduo's supply chain strategy is to create a sustainable and legally compliant operational foundation, ensuring long-term consumer retention through reliable quality and brand trust [15][16] - This strategic pivot reflects a broader trend in the Chinese e-commerce and manufacturing sectors towards high-quality development [16]