董宇辉直播间亿元沙发陷“代工”质疑，顾家家居回应

Core Viewpoint - The article highlights the significant sales achievement of Kuka Home during a live-streaming event led by popular host Dong Yuhui, raising questions about the production authenticity of the sold products [2][4]. Group 1: Sales Performance - Dong Yuhui's live-streaming event "With Hui Walking" achieved a record sales figure of 3.56 billion yuan, with a single Kuka Home sofa product exceeding 100 million yuan in sales, making it the top seller of the event [2]. - Kuka Home reported a total revenue of 15.012 billion yuan for the first three quarters of the year, reflecting an 8.77% year-on-year growth, with the third quarter alone generating 5.211 billion yuan, a 6.50% increase [4]. Group 2: Production and Quality Assurance - Kuka Home clarified that all sofas sold during the live-stream were self-manufactured, addressing concerns about third-party production [2]. - The company stated that external collaboration is only used to alleviate capacity pressure and is primarily for non-core products, ensuring that core products like sofas and custom furniture are designed and produced in-house [4]. Group 3: Corporate Changes - In January 2024, Yingfeng Group became the controlling shareholder of Kuka Home, with the transfer of shares completed on January 10, marking a change in control [5]. - A nearly 2 billion yuan private placement plan was approved in November 2025, which will increase the controlling shareholder He Jianfeng's stake to 37.37%, aimed at strengthening core categories and investments in smart technology [6].