6万亿时代，ETF一哥做对了什么？

Core Viewpoint - The article discusses the evolution of the public fund industry in China, highlighting the transition from reliance on individual "star" fund managers and products to a more systematic approach that emphasizes platformization and product toolization. 华夏基金 aims to become a "Lego" in the asset management industry, allowing investors to customize their investment strategies according to their preferences [2][3]. Group 1: Industry Evolution - The public fund industry has undergone significant changes since its inception in 1998, moving from dependence on individual personalities to a focus on enhancing overall system resilience and predictability [2]. - 华夏基金 has positioned itself as a pioneer in this transformation, advocating for a multi-asset platform that integrates various investment strategies and products [2][4]. Group 2: 华夏基金's Product Strategy - As of December 24, 华夏基金 has over 400 public fund products, reflecting a diverse range of investment strategies across global markets and asset classes. This extensive product lineup is foundational for building a multi-asset platform [5]. - In 2023, 华夏基金 launched 77 new products, demonstrating its commitment to expanding its offerings while maintaining quality [5]. - The company has successfully introduced several high-performing products, such as the 华夏上证基准做市公司债ETF and 华夏中证AAA科技创新公司债ETF, both surpassing 100 billion yuan in scale [5]. Group 3: ETF Development - 华夏基金 has been a leader in the ETF space, with 117 ETF products as of December 24, 2023. Notable ETFs like 华夏沪深300ETF and 华夏上证50ETF have achieved scales of 2287.90 billion yuan and 1773.92 billion yuan, respectively [6]. - The company has seen its global ranking among ETF providers improve, reaching 18th place with a management scale of 1268 billion USD by Q3 2025 [7]. Group 4: Active and Passive Investment Integration - 华夏基金 is also focusing on integrating active equity, fixed income, and FOF products to create a comprehensive investment ecosystem that caters to diverse investor needs [10]. - The 华夏北交所创新中小企业精选两年定开 fund has achieved impressive returns of 79.85% this year and 272.71% over the past three years, showcasing the company's proactive approach in emerging markets [10]. Group 5: Investor Education and Tools - To support its "Lego" vision, 华夏基金 has developed various educational platforms and tools, such as the "红色火箭" service, which provides a comprehensive online service for index investment [14][15]. - The "LetfGo" module within the "红色火箭" platform allows users to simulate investment combinations, enhancing the user experience and facilitating better investment decisions [15]. Group 6: Future Outlook - The company aims to lead the industry into a new phase of asset allocation, emphasizing the importance of customized investment strategies rather than a one-size-fits-all approach [15]. - 华夏基金's vision of creating a "wealth Lego" platform is expected to further enhance its business resilience and adapt to the evolving needs of investors [15].