Core Viewpoint - Hong Jiu Fruit, once regarded as China's largest fruit distributor, has been delisted from the Hong Kong Stock Exchange after just three years of being publicly listed, primarily due to allegations of fabricated sales data and management misconduct [1][5]. Company Background - Founded in 2002 by Deng Hong Jiu and his wife Jiang Zong Ying, Hong Jiu Fruit initially thrived by capitalizing on the growing acceptance of durian in China, eventually becoming the largest durian distributor in the country by 2021 [2]. - The company expanded its product range to include high-end fruits such as dragon fruit, mangosteen, longan, grapes, and cherries, and established a cold chain logistics system across 17 cities in China [2][5]. Financial and Operational Decline - The company faced severe operational challenges over the past two years, including price volatility and management issues, leading to a rapid decline in its business [4]. - In September 2022, the company was still performing well, with significant investments from major institutions like Alibaba and CMB, but by December 2023, it was announced that its shares would be canceled due to serious financial discrepancies [5][6]. - The company reported a revenue of 8.5 billion yuan (approximately 1.2 billion USD) for the first half of 2023, but had been in a negative cash flow situation since 2019, with the gap widening each year [6]. Allegations and Legal Issues - The company was accused of engaging in "circular funding" practices, where large payments were made to fictitious suppliers, and these funds were then funneled back to the company as inflated revenue [5][8]. - In April 2023, Deng Hong Jiu and several executives were arrested for loan fraud, with ongoing investigations revealing that the company used fictitious sales to secure bank loans [8][9]. Industry Context - The fruit industry in China is facing significant challenges, including high wastage rates of 20% to 30% due to inadequate supply chain standards, which is much higher than the approximately 5% seen in developed countries [10]. - Competitors like Baiguoyuan and Xianfeng Fruit are also experiencing difficulties, with Baiguoyuan reporting a 21.8% year-on-year revenue decline and significant store closures, reflecting the increasing operational pressures within the industry [9][10]. Governance and Structural Issues - Hong Jiu Fruit operated under a family business model, which contributed to weak governance structures, with family members holding over 46% of shares and occupying key management positions [10]. - The company's focus on high-end fruit markets made it vulnerable to shifts in consumer preferences and demand, ultimately leading to its downfall [10].
榴莲之王坠落 洪九果品黯然退市
BambooWorks·2025-12-30 09:59