普茅集体上线i茅台

Core Viewpoint - The article discusses the strategic move by Kweichow Moutai to launch its flagship product, the 53% vol 500ml Flying Moutai, on its official online platform "i Moutai" starting in 2026, aiming to enhance consumer access and ensure authenticity in purchasing [1][3]. Group 1: Product Launch and Strategy - Kweichow Moutai will adjust its product matrix in 2026 to include six major series, featuring the 53% vol 500ml Flying Moutai, which has historically contributed the most revenue [1]. - The 53% vol 500ml Flying Moutai will be available on "i Moutai" for the first time, including new releases from 2019 to 2024, addressing consumer demand for genuine products [2][3]. - The launch is seen as a fulfillment of Moutai's commitment to its distributors, emphasizing a consumer-centric approach and market-oriented transformation [3]. Group 2: Market Dynamics and Pricing - Moutai aims to balance product supply and demand dynamically, ensuring stable pricing and preventing market fluctuations [4]. - The company emphasizes the importance of respecting market economic laws and consumer choices, with a goal of achieving a "quantity-price balance" [4]. - The introduction of the Flying Moutai on "i Moutai" is expected to stabilize the market and enhance the understanding of consumer needs, promoting a more effective supply-demand alignment [3][4].