官宣！i茅台将上架1499元飞天茅台

Core Viewpoint - iMoutai will launch the Flying Moutai (500ml 53% ABV) at a price of 1499 yuan per bottle starting January 2026, marking a significant shift in the product matrix of Moutai liquor [2][5]. Group 1: Product and Market Strategy - The introduction of products like the Flying Moutai on the iMoutai platform is part of a systematic layout in products, channels, and services, indicating a substantial step towards the market-oriented transformation of Moutai's marketing system [5]. - In 2024 and the first three quarters of 2023, iMoutai's sales were approximately 20 billion yuan and 12.692 billion yuan, respectively [5]. - Moutai's marketing strategy emphasizes a consumer-centric approach and aims to fully advance the market-oriented transformation of Moutai liquor [5]. Group 2: Pricing and Product Structure - The pricing reform for Moutai liquor aims to respect market economic laws and consumer choices, allowing product prices to align with market conditions [5]. - Moutai will dynamically balance product supply based on actual market demand to ensure a more reasonable and stable product structure [5]. - The product structure will return to a "pyramid" system in 2026, focusing on the 500ml Flying Moutai as the main product, while strengthening boutique and zodiac products, and driving demand for aged and cultural products [5].