2025年即将结束，在新能源品牌的你过得还好吗？

Core Viewpoint - The market share of new energy vehicles (NEVs) is expected to increase further in 2025, with intensified competition driven by price wars, flagship product launches, and the introduction of L3 autonomous driving testing by the end of the year [1] Group 1: Sales Performance - Monthly average sales are around 40-50 units, totaling approximately 550 units for the year, with the best-selling model being the AITO M8, which accounted for about 25% of total sales [2] - The YU7 model has seen explosive sales, maintaining its price without discounts, while the YU7 Max is recognized for its comfort and driving experience [5][6] - The M03 model continues to be the best seller, with promotional activities boosting sales, and the P7+ is highlighted for its technological advancements and spacious design [10][11] Group 2: Market Outlook - There is optimism for the NEV market in 2025, with expectations of increased market share and regulatory support for luxury brands [3] - Despite a decline in sales compared to the previous year, brands like L6 and i6 have accumulated significant orders, indicating a potential rebound [8] - Concerns about the NEV market's sustainability are emerging, with some sales personnel expressing skepticism about future growth due to subsidy reductions and increased competition [13][17] Group 3: Product Development - The introduction of new models such as the AITO M7 and the upcoming MPV products is anticipated to enhance product competitiveness [3] - The i6 model has gained traction with a significant number of pre-orders, reflecting consumer interest despite overall sales challenges [8] - The focus on product strength and technological improvements, particularly in intelligent driving capabilities, is seen as crucial for attracting customers [11]