投资界·2025-12-31 07:31Core Viewpoint - The article discusses the implementation of the "National Subsidy" policy for 2026, emphasizing the importance of optimizing fund allocation and preventing fraud in the "old-for-new" consumer goods exchange program [2][5]. Group 1: Policy Implementation - The National Development and Reform Commission and the Ministry of Finance have issued a notification for the 2026 "old-for-new" policy, focusing on systematic deployment and detailed implementation guidelines [2]. - The policy aims to enhance the efficiency of financial resources and ensure that subsidies reach consumers effectively, particularly in rural areas [5]. Group 2: Role of JD.com - JD.com has actively participated in the "old-for-new" initiatives, employing innovative subsidy models and enhancing online-offline collaboration to improve user experience and effectively utilize "National Subsidy" funds [2][3]. - The company has invested nearly 300 billion in 2025 to support the "National Subsidy" program in rural areas, focusing on product subsidies, technology development, and logistics [4]. Group 3: Risk Management and Technology - JD.com utilizes AI image detection, data verification, and location services to provide a comprehensive fulfillment and verification service for "National Subsidy" products, reducing risks of false claims and enhancing policy accessibility [3][4]. - The company has developed systematic capabilities in delivery, qualification verification, and risk control to ensure that subsidy funds are accurately and safely distributed to consumers [5].