2025年，大公司的头号公敌是它

Core Viewpoint - The article highlights the increasing threat of organized online attacks, particularly through "water armies," which have become a significant concern for technology companies and their reputations in a competitive market [5][6][14]. Group 1: Organized Attacks and Their Impact - In 2025, major companies have reached a consensus that "water armies" are the primary adversary, with at least eight tech companies publicly accusing organized attacks this year [5][6]. - The case of the Antigravity A1 drone from Yingshi illustrates the issue, as over 2,500 malicious comments appeared online shortly after its launch, prompting the company to file a police report [5][10]. - The rise of water armies has transformed from a background noise to a strategic tool in business competition, with companies now offering rewards for information on these malicious activities [5][14]. Group 2: Nature and Organization of Water Armies - Water armies are defined as organized groups that manipulate information to damage a company's reputation, often hired to spread negative comments or extort companies [12][24]. - The phenomenon has spread across various industries, including the automotive sector, where companies like Xiaomi and Li Auto have also reported similar attacks [12][13]. - The tactics of water armies have evolved, utilizing advanced technology and AI to create more sophisticated and believable fake comments, making them harder to detect [16][17]. Group 3: Challenges in Combatting Water Armies - Companies face significant challenges in proving the organized nature of water army attacks, as it requires extensive evidence collection and analysis of user behavior [17][19]. - Legal recourse is often limited, as many negative comments do not meet the threshold for defamation, making it difficult for companies to take action against water armies [17][24]. - The response from platforms varies, with some taking a long time to act on complaints, leaving companies vulnerable to ongoing attacks [18][19]. Group 4: The Broader Implications for Innovation - The ongoing battle against water armies diverts resources and attention from innovation, as companies must focus on managing public perception rather than product development [25]. - The article emphasizes the importance of protecting innovators and the detrimental effects of being drawn into a public relations war, which can overshadow genuine technological advancements [25].