数字健康走向执行层：CES样本里，健康管理的竞争点已经悄然改变

Core Insights - The article emphasizes the shift in comprehensive health management from human decision-making to system-driven execution, highlighting the importance of products that take on greater responsibility for health outcomes [4][22]. Group 1: Execution Responsibility in Health Management - Traditional health management applications rely on users to record data and follow suggestions, often failing during the transition from advice to action [5]. - Newer products are designed to automate measurement, triggering, and intervention, thereby increasing the system's responsibility for health outcomes [5][22]. - WELT exemplifies this by focusing on waist circumference as a key health metric, integrating sensors to track changes and provide actionable feedback without user input [6][8]. Group 2: Innovative Product Examples - ElliQ integrates health management into the daily routines of elderly users, actively engaging them and their caregivers through reminders and updates, thus expanding execution responsibility to the family network [10][12]. - UREVO automates training plans within its device usage, reducing the need for user decision-making and making health behaviors a default part of device interaction [13][15]. - Appscent Medical and Vagustim explore non-traditional interaction methods to lower execution costs, with Appscent using olfactory stimulation during sleep to assist recovery [19][21]. Group 3: Market Trends and Future Directions - The article suggests that the future of comprehensive health management lies in creating replicable execution Standard Operating Procedures (SOPs) that automate measurement, triggering, and intervention [22]. - Companies like WELT, ElliQ, and UREVO are leading the way by embedding health management into everyday actions, moving from mere health information products to comprehensive health execution systems [22].