这代人，不想急了

Core Insights - The article discusses a shift in consumer sentiment, particularly among younger demographics, from a fast-paced, achievement-oriented mindset to a more relaxed, self-paced approach to life and goals [2][4][6] - Swisse's collaboration with the People's Daily on the "Year-End Talk" video resonates with this sentiment by promoting the idea of finding one's natural rhythm rather than adhering to societal pressures [4][6][20] Group 1: Marketing and Brand Strategy - The "Year-End Talk" video achieved 50 million views within 24 hours, indicating a strong resonance with the audience and a shift in marketing strategy from traditional brand messaging to engaging in public discourse [4][7][12] - The involvement of the People's Daily signifies that the content transcended mere brand expression and tapped into genuine societal needs, marking a structural change in year-end marketing strategies [7][8][12] - The narrative approach has shifted from providing answers to fostering shared understanding, suggesting that brands should act as observers rather than authoritative figures [10][12] Group 2: Consumer Behavior and Trends - Users are increasingly seeking to define their own pace and rhythm in life, moving away from a one-size-fits-all approach to personal growth and achievement [2][4][22] - The concept of "rhythm" has evolved into a public discussion topic, reflecting a broader societal trend where individuals express their unique experiences and life stages [4][14][20] - The article highlights that the traditional metrics of marketing success are evolving, focusing more on public engagement and meaningful discourse rather than just reach and impressions [12][20] Group 3: Health Industry Implications - Swisse's focus on a lifestyle-oriented approach to health, emphasizing natural rhythms and balance, aligns with the growing consumer preference for holistic well-being rather than quick fixes [16][20] - The brand's messaging reflects a deeper understanding of the pressures faced by young people, advocating for a return to natural living and self-care as a form of resilience [18][20] - This shift in narrative indicates a broader trend in the health industry, moving from problem-solving to maintaining balance and understanding life in a more integrated manner [20]