Core Viewpoint - The article discusses Huawei's new "Harmony Smart Selection" brand, which aims to redefine the smart home experience by focusing on a cohesive ecosystem rather than individual hardware products, emphasizing user-centric, seamless interactions across devices [5][6][39]. Group 1: Brand Upgrade and Ecosystem Strategy - Huawei announced the upgrade of its "Huawei Smart Selection" brand to "Harmony Smart Selection," focusing on the Harmony operating system and a full-scene ecosystem to enhance user experience [5][6][10]. - The upgrade aims to create a more open and collaborative ecosystem, allowing for efficient integration of various products into the Harmony system, thus enhancing the quality and experience of smart home products [6][9][21]. - The new brand positioning emphasizes a high standard of quality and seamless integration of devices, moving away from fragmented experiences to a unified smart home environment [9][17][35]. Group 2: User Experience and Demand Shift - There has been a fundamental shift in user demand from individual product functionality to a collaborative, scene-based experience where devices respond proactively to user needs [17][18][30]. - The Harmony ecosystem aims to eliminate the need for users to manually switch between different apps and devices, allowing for a more intuitive and seamless interaction [14][20][26]. - The concept of "sleep mode" exemplifies this shift, where multiple devices work together automatically to create a comfortable environment without user intervention [18][30]. Group 3: Technical Framework and Product Development - The Harmony Smart Selection framework is built on a "1+2+N" model, where "1" is the smart hub, "2" includes hardware and software control interfaces, and "N" represents various ecosystem devices [21][24]. - The brand focuses on deep collaboration with partners to enhance product quality and user experience, ensuring that all devices meet stringent reliability and performance standards [23][35][36]. - The integration of advanced technologies, such as sensors and AI, allows devices to actively understand and respond to user behavior, creating a more intelligent home environment [27][30][34]. Group 4: Market Positioning and Future Directions - Harmony Smart Selection aims to differentiate itself from competitors by focusing on a holistic approach to smart home solutions rather than merely accumulating devices [26][39]. - The brand's strategy includes family-oriented, series-based, and scene-based product offerings to cover a wide range of user needs and enhance competitive positioning [41][43]. - The emphasis on user sovereignty and trust in the ecosystem is expected to foster a sustainable and healthy market environment, moving the industry from device competition to ecosystem competition [39][46].
鸿蒙智选:开放生态进化论背后,从「连接」到「共生」
36氪·2025-12-31 13:54