2025年出境游Z世代消费增长，免签入境游订单增幅达153%

Core Insights - The outbound tourism market in 2025 has shown robust growth, with double-digit year-on-year increases in orders for various travel products, including tours, local experiences, and cruise services [3][4] - Inbound tourism has also surged, with ticket orders for inbound flights from overseas users increasing by over 100% year-on-year, particularly for flights to Shanghai, which saw a nearly 600% increase [3][8] Outbound Tourism Trends - Consumer preferences for outbound travel have become more diversified and personalized, with families preferring comfortable services like cruises and Z-generation consumers spending more on unique experiences [5][6] - Free independent travel remains the mainstream mode of outbound tourism, with a notable increase in small group tours that offer better value and experience compared to traditional large group tours [6] - Emerging destinations such as Sweden and Iceland have gained popularity, particularly for their unique attractions like the Northern Lights, indicating a shift in travel patterns [6][7] Inbound Tourism Growth - Inbound tourism has experienced significant growth, with a 100% increase in bookings for the first three quarters of 2025, and orders from visa-exempt countries rising by an average of 153% [8][9] - The Chinese government is enhancing the convenience and internationalization of inbound tourism, with measures such as extending transit visa exemptions and expanding applicable ports [8][11] - Key travel periods for inbound tourists include spring and autumn, with a trend of early bookings observed among travelers from Asia, Europe, and Australia [8][9] Market Potential - Currently, inbound tourism revenue accounts for less than 0.5% of China's GDP, compared to over 10% in Thailand and 1-2% in many Western countries, indicating a significant potential market increase of approximately 1 to 2 trillion yuan if it reaches comparable international levels [11][12] - The upcoming New Year and Spring Festival holidays are expected to further boost both outbound and inbound tourism, with many popular long-haul outbound tours already sold out [11]