2025年宠物科技用品发展研究白皮书

Core Insights - The global "pet economy" is rapidly growing, with China's pet market transitioning from "basic care" to "quality care," driven by pet tech products that are becoming increasingly "smart, healthy, and personalized" [1][5][60] - The Chinese pet market is projected to reach 345.3 billion yuan in 2024, with the smart pet products market exceeding 10.2 billion yuan, accounting for 20% of the pet products market [1][13] - Key growth segments include smart feeding, health monitoring, and environmental cleaning, with sales of companion robots increasing by 210% year-on-year and smart collars and health devices growing by 180% [1][11] Market Dynamics - The competitive landscape is characterized by "diverse participation and fierce competition," with room for increased concentration among leading brands [2][11] - The trend of "AI + full scene" is emerging, with devices evolving from single-function to multi-modal interactions, such as smart trackers with satellite positioning and AI health analysis feeders [2] - Future expectations include precise identification for multiple pets, device interconnectivity, and AI emotional companionship, indicating a shift from "functional tools" to a "smart ecosystem" [2] Consumer Behavior - Pet owners are increasingly characterized by "high-end, younger, and emotional" traits, with an average annual spending of 4,440 yuan on pets, where smart products account for 50.8% of expenditures [1][17] - The demand for pet tech products is driven by emotional companionship needs, with 55.6% of users spending between 501-2000 yuan annually on smart products [1][34] - Major pain points for pet owners include issues with pet hair odor (42.5%) and lack of care for pets when owners are away (38.4%), highlighting clear demand scenarios for tech solutions [1][31] Product Trends - The pet tech product category is defined by advanced technologies such as IoT, AI, and big data, enhancing pet care and owner interaction [3][5] - The market is witnessing a shift from traditional pet care to a tech-driven era, with a focus on personalized solutions that cater to pets' specific needs based on breed, age, and health status [6][8] - Popular product categories include automatic feeders, health monitoring devices, and pet-friendly home appliances, with high purchase intent for vacuum cleaners and air purifiers [37][58] Future Outlook - The future of pet tech products is expected to focus on self-adaptive devices, understanding pet behavior, and multi-device interconnectivity, with significant consumer interest in these areas [55][60] - AI companion robots are anticipated to become a key segment by 2025, leveraging technologies for effective emotional recognition and interaction [62] - The integration of smart health management and personalized nutrition plans is expected to drive further growth in the pet tech market [64][67]