抢不到！茅台，秒光！

Core Viewpoint - The article discusses the launch of the new purchasing system for Moutai liquor on the iMoutai app, allowing consumers to buy up to 12 bottles of the 2026 Flying Moutai per day, highlighting the high demand and limited supply of the product [1][12]. Group 1: Product Launch and Sales - On January 1, 2026, the iMoutai app introduced a new purchasing system, integrating previous purchase options into a unified "iBuy" section [1]. - The 2026 Flying Moutai was officially released for sale at a retail price of ¥1499 per 500ml bottle, with a daily limit of 12 bottles per user [1][10]. - The initial stock sold out quickly, with reports of system overload and insufficient inventory during the launch [1][9]. Group 2: Pricing and Market Dynamics - The factory price for the 53-degree 500ml Flying Moutai was increased from ¥969 to ¥1169 starting November 1, 2023, which reflects the pricing strategy of the company [11]. - The retail price for consumers at smoke shops is approximately ¥2700 to ¥3000 per bottle, indicating a significant markup from the direct sales price [12]. - Analysts suggest that the introduction of the affordable Flying Moutai on the iMoutai app will positively impact the company's revenue and profit margins due to the price difference between the factory and retail prices [12].