盒马CEO发布内部信，2025年营收同比增速超40%

Core Insights - The article highlights the impressive performance of Hema Fresh, achieving over 40% year-on-year revenue growth in 2025 and entering 40 new cities with over 200 new stores opened for its Super Box brand [5][12][27] - Hema Fresh has successfully implemented a "dual-wheel drive" strategy focusing on two core business models: Hema Fresh and Super Box, aiming to enhance operational efficiency and market reach [7][12][25] Business Expansion - In 2025, Hema Fresh expanded into 40 new cities, including key locations such as Tianjin, Shijiazhuang, and Yibin, with reports indicating that new stores are experiencing high customer demand [12][15] - The Super Box brand, which targets community-based services, is also in a rapid expansion phase, with plans to open 20 new stores monthly and a recent entry into Guangdong province [17][16] Financial Performance - Hema Fresh achieved its first full-year adjusted EBITA profitability in the 2025 fiscal year, with a gross merchandise volume (GMV) reaching 75 billion yuan [6][5] - The company has built a robust supply chain network with over 300 direct sourcing bases and 8 logistics centers, enabling efficient product delivery across regions [23] Product Strategy - Hema Fresh emphasizes product innovation and quality, with 80% of new product development focused on core consumer needs, including health-oriented products and unique offerings in categories like baking [19][22] - The company is adapting to new consumer trends, such as emotional consumption, by increasing the variety of products like aromatherapy gift boxes and fresh flowers [24] Organizational Development - Hema Fresh has committed to enhancing organizational efficiency by streamlining processes and empowering frontline employees, with a focus on internal promotions for store managers [28][27] - The company aims to maintain a strong cultural foundation centered on confidence, openness, professionalism, and pragmatism to navigate future challenges [28]