1499元飞天i茅台开售，每人限购12瓶，上线秒售罄

Core Viewpoint - The launch of the 2026 Flying Moutai on the iMoutai platform has generated significant consumer interest, with the product selling out quickly upon release, indicating strong demand for Moutai products in the market [1][6]. Group 1: Product Launch and Sales - On January 1, iMoutai officially launched the 2026 Flying Moutai at a price of 1499 yuan per 500ml bottle, which sold out within minutes of its release [1][6]. - Each consumer is allowed to purchase a maximum of 12 bottles per day, with daily supply determined by factors such as preventing speculation and ensuring market stability [6][9]. - The wholesale reference price for the 25-year Flying Moutai was reported at 1540 yuan per bottle, reflecting a decrease of 15 yuan from the previous day [6][8]. Group 2: Market Dynamics and Consumer Behavior - There has been a persistent price gap between the actual market price and the suggested retail price of the 53-degree 500ml Flying Moutai, leading to a surge in consumer demand for authentic Moutai products [9]. - The chairman of Moutai Group emphasized the importance of consumer-centric approaches and market reforms to ensure fair and reliable access to Moutai products [9]. - iMoutai, as the official online platform, is expected to play a crucial role in addressing the challenges of fair sales and authenticity in the Moutai market [9].