追流量的中年男人，不想回去打螺丝

Core Viewpoint - The article explores the phenomenon of "traffic hijacking" in the live streaming industry, focusing on individuals like Wang Rongyun, who leverage the popularity of trending figures to gain followers and visibility, despite lacking unique talents or skills [4][6][30]. Group 1: Traffic Hijacking Strategies - Wang Rongyun, also known as "Xiao Jiangxi," has accumulated nearly 40,000 followers by quickly capitalizing on trending figures like "Chicken Chop Brother" and "Guo Youcai" [7][11]. - The first principle of traffic hijacking is to arrive at the scene quickly; for instance, after "Chicken Chop Brother" trended on September 22, Wang was live streaming by September 24, gaining 10,000 followers in just ten days [7][8]. - The second principle involves having some talent or unique content; for example, a fellow streamer named "Li Youcai" gained 240,000 followers in two weeks by singing a popular song at a train station [8]. Group 2: The Nature of Traffic and Engagement - Wang believes that traffic is transient and cannot be retained, stating, "Traffic is like water; no one can hold it" [4][6]. - He emphasizes the importance of being visible in the right places, such as positioning oneself strategically during live events to gain exposure [8][12]. - The article highlights the role of platform algorithms in determining visibility, with Wang acknowledging that he does not fully understand how these algorithms work but has developed his own "wild algorithm rules" through experience [8][17]. Group 3: Personal Experiences and Challenges - Wang's journey began when he was inspired by Guo Youcai's rise to fame, leading him to pursue live streaming as a career after losing his job in a hotel kitchen [11][13]. - Despite his efforts, he faced financial losses, spending several thousand yuan while trying to build his streaming career, indicating the unpredictable nature of traffic and income in this industry [15][30]. - The article also discusses the emotional and psychological aspects of being a small streamer, with Wang expressing a desire for recognition and the challenges of maintaining a stable income through traffic hijacking [29][36]. Group 4: The Broader Context of Live Streaming - The article notes that many small streamers, like Wang, are often from lower socioeconomic backgrounds and see traffic hijacking as one of the few viable options for gaining exposure and income [25][27]. - It highlights the competitive nature of the live streaming industry, where streamers constantly seek to capitalize on trending topics and figures to attract viewers and donations [20][21]. - The narrative reflects a broader trend in the digital economy, where individuals leverage social media platforms to create opportunities for themselves, often at the expense of stability and predictability in their careers [30][36].