2025年中国金融智能体发展研究报告

Core Insights - The report provides a comprehensive analysis of the current state and trends of financial intelligent agents in China, emphasizing their development driven by technological breakthroughs, business innovations, and policy support [1][2]. Group 1: Driving Factors - Technological breakthroughs are addressing the "last mile" challenges in the application of large models, enhancing their task execution capabilities through advancements in tools and frameworks [6]. - Approximately 33% of financial institutions are showing a positive investment attitude towards intelligent agents, indicating market recognition of their practical value [7]. - Policy support is providing clear guidance and target planning for the application and development of intelligent agents in finance, with specific focus areas outlined in various governmental documents [8][10]. Group 2: Current Industry Cycle - The financial intelligent agent industry is in its initial exploration phase, with 96% of applications still in the proof of concept (POC) and pilot stages, while only 4% have moved to agile practice [12]. - The majority of intelligent agent applications are focused on operational functions, such as knowledge Q&A and office assistance, with expectations for these to transition to agile practice within 1-2 years [16]. - Financial institutions are primarily exploring two deployment paths: embedding intelligent agent functions into existing systems and developing independent intelligent agent applications [18]. Group 3: Project Implementation and Challenges - Most projects are progressing according to established plans, with a significant portion still in the delivery phase, particularly those signed in the latter half of 2025 [19]. - There is an anticipated risk of 20%-25% of projects not meeting expectations or failing, influenced by factors such as product capabilities and real-world complexities [22]. - The banking sector is the leading area for intelligent agent applications, accounting for 43% of projects, followed by asset management at 27% and insurance at 15% [25][26]. Group 4: Market Size and Growth - The investment scale for intelligent agent platforms and applications in Chinese financial institutions is projected to reach 950 million yuan in 2025, with an expected compound annual growth rate of 82.6% by 2030 [35]. - The market growth is supported by both existing project expansions and new entrants, driven by policy incentives and successful case demonstrations from leading institutions [36]. Group 5: Customer Expectations and Investment Willingness - Financial institutions are increasingly viewing intelligent agents as core innovation engines for sustainable business growth rather than merely tools for efficiency [53][58]. - The willingness to invest in intelligent agents has risen significantly, with a 27.5% increase in institutions expressing positive investment intentions, driven by peer examples and policy guidance [58][59]. - Institutions are categorized into three investment types: proactive exploration, pragmatic follow-up, and cautious observation, reflecting varying levels of resource allocation and risk tolerance [64]. Group 6: Safety and Compliance - Safety and compliance are paramount for financial institutions when adopting intelligent agents, with a strong consensus on the need for secure operational frameworks [71]. - Key concerns include ensuring the reliability of intelligent agent operations, protecting data privacy, and maintaining compliance with regulatory requirements [72]. Group 7: Value Assessment and Practical Implementation - The definition and measurement of value have become critical decision-making anchors for financial institutions adopting intelligent agents, focusing on maximizing value in specific application scenarios [73]. - Successful implementation of intelligent agents requires a deep understanding of financial business logic, alongside safety and usability considerations [76][80].