奇瑞在越南汽车市场发起攻势

Core Viewpoint - Chery Automobile is entering the Vietnamese market in 2024, opting for a cooperative approach rather than direct competition with local EV leader VinFast, which currently holds about 30% market share [2][9]. Group 1: Investment and Production Plans - Chery plans to establish a factory in Vietnam's Hai Duong Province with a total investment of approximately $800 million, focusing on producing its main brand "Omoda" and other models [4]. - The initial production capacity of the new factory is set to be between 30,000 to 60,000 vehicles per year, with expectations to increase to 200,000 by 2030 [4]. - The factory is strategically located about two hours from Hanoi and near the major export port of Haiphong, allowing for potential exports to Southeast Asia and Europe [6]. Group 2: Sales and Market Strategy - Chery aims to enhance its sales operations in Vietnam, targeting over 10,000 vehicle sales by 2026 and increasing its dealership network from approximately 40 to 75 [6]. - The current offerings include plug-in hybrid vehicles (PHVs) and gasoline cars, with plans to introduce pure electric vehicles (EVs) and hybrid vehicles (HVs) by 2026 [6]. - Chery has a history of exporting vehicles, having sold over 13 million cars in more than 100 countries, but is entering the Vietnamese market later than competitors [8]. Group 3: Competitive Landscape - The Vietnamese new car market saw over 500,000 vehicle sales from January to November 2025, with VinFast selling 147,450 EVs, showcasing its strong presence [8]. - Chery is exploring potential collaborations with VinFast, including shared EV charging infrastructure, to attract consumer demand without direct competition [9]. - As Chinese automakers like BYD and Geely also plan to enter the Vietnamese market, the competitive environment is expected to intensify, prompting Japanese automakers to possibly adjust their strategies [9].