KWEICHOW MOUTAI(SH:600519) 21世纪经济报道·2026-01-02 06:29Core Viewpoint - The recent launch of the 1499 yuan Flying Moutai on the iMoutai platform has seen overwhelming demand, with products selling out almost instantly, indicating strong consumer interest and perceived value in the product [1][10]. Group 1: Sales Performance - The 1499 yuan Flying Moutai was sold out within minutes of its release on January 2, 2026, with the platform experiencing high traffic and frequent restocking that also sold out quickly [1][7]. - Each user is allowed to purchase a maximum of 12 bottles per day, which has led to a surge in social media posts from consumers sharing their experiences of trying to buy the product [7]. Group 2: Market Dynamics - The iMoutai platform, which previously focused on selling non-standard Moutai products, has now included the 53% vol 500ml Flying Moutai in its offerings, marking a significant shift in its product matrix for 2026 [9]. - There has been a notable price disparity between the actual market price and the suggested retail price of the 53% vol 500ml Flying Moutai, fueling a nationwide frenzy for the product [9]. Group 3: Consumer Sentiment - Some consumers believe the rapid sell-out of the product indicates that it is still worth the price, while others have drawn comparisons to previous market trends [8]. - The iMoutai platform is seen as a solution to the challenges of ensuring the authenticity of Moutai products, addressing consumer concerns about purchasing genuine products [9].