Core Viewpoint - BMW China will adjust the suggested retail prices of several key models starting January 1, 2026, with some models seeing price reductions of over 300,000 yuan [1]. Price Adjustment Details - The price adjustment covers a wide range of models, including flagship and entry-level vehicles, with reductions generally exceeding 10% [2]. - For instance, the flagship model i7 M70L will see a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, representing a 16% decrease [3]. - The largest reduction is for the BMW iX1 eDrive25L, with the suggested price dropping from 299,900 yuan to 228,000 yuan, a decrease of 24%. The fuel version X1 also sees price cuts, with the X1 xDrive25Li dropping from 349,900 yuan to 288,800 yuan (18% reduction) and the X1 sDrive25Li from 316,900 yuan to 258,000 yuan (19% reduction) [4]. Strategic Implications - BMW describes this price adjustment as a "systematic value upgrade," emphasizing its strategy of "for China, in China," aimed at lowering the purchase threshold to enhance brand affinity and market competitiveness [4]. - Consumers can now purchase the BMW M235L for under 300,000 yuan or the 2 Series four-door coupe for less than 260,000 yuan, significantly lowering the entry barrier for luxury vehicles [4]. - This extensive price adjustment is expected to alter the competitive landscape of the domestic luxury car market, with the potential for Mercedes-Benz and Audi to follow suit, which will directly impact the market competitiveness of the three major German luxury brands [4].
宝马突然大范围调价，最高降30万