Core Viewpoint - BMW China will adjust the suggested retail prices of several key models starting January 1, 2026, with some models seeing price reductions of over 300,000 yuan [1]. Price Adjustment Overview - The price adjustment by BMW is extensive, covering both flagship and entry-level models, with reductions generally exceeding 10% [2]. - For instance, the flagship model i7 M70L will see a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, representing a 16% decrease [3]. Specific Model Price Changes - The model with the highest reduction is the BMW iX1 eDrive25L, with its price dropping from 299,900 yuan to 228,000 yuan, a decrease of 24%. The fuel version X1 also sees reductions, with the X1 xDrive25Li's price falling from 349,900 yuan to 288,800 yuan (18% decrease) and the X1 sDrive25Li from 316,900 yuan to 258,000 yuan (19% decrease) [4]. - The entry-level 735Li of the BMW 7 Series will see its price reduced from 919,000 yuan to 808,000 yuan, while the 740Li will drop from 1,069,000 yuan to 938,000 yuan, both reflecting a 12% decrease [6]. Strategic Implications - BMW describes this price adjustment as a "systematic value upgrade," emphasizing its strategy of "for China, in China," aimed at lowering the purchase threshold to enhance brand affinity and market competitiveness [6]. - The new pricing allows consumers to purchase the BMW M235L for under 300,000 yuan or the 2 Series four-door coupe for less than 260,000 yuan, significantly lowering the entry barrier for luxury vehicle ownership [6]. - This broad price adjustment is expected to alter the competitive landscape of the domestic luxury car market, with potential implications for rival brands like Mercedes-Benz and Audi regarding their pricing strategies [6].
宝马突然大范围调价，最高降30万