和讯·2026-01-02 14:16Core Viewpoint - The continuity of civilization is rooted in the dialectical unity of safeguarding foundations and embracing change, which is reflected in Great Wall Motors' "long-termism" approach, transforming cultural genes into technological resilience and brand strength [2][10]. Group 1: Performance and Strategy - Great Wall Motors has adopted a unique "thickening" path amidst industry anxiety, focusing on profound value reconstruction rather than mere scale expansion [3]. - In 2025, Great Wall Motors achieved impressive sales of 1,323,672 vehicles, marking a year-on-year growth of 7.33% [4]. - The company's commitment to "long-termism" is evident in its substantial investment of nearly 10 billion in technology research and development, establishing a leading global testing system and various specialized laboratories [8]. Group 2: Brand Development - The brand's "thickening" is characterized by a dual leap in connotation and value, driven by Chairman Wei Jianjun's "cultural engine" strategy, which integrates traditional Chinese culture into product definition and user relationships [11]. - In 2025, Great Wall Motors focused on cultural themes, drawing inspiration from historical sites like Dujiangyan and Dunhuang to enhance product identity and user engagement [13][14]. - The company fosters emotional connections with users through deep interaction and co-creation, transforming customers from passive recipients to active participants in product development [16]. Group 3: Global Expansion - Great Wall Motors' global strategy has evolved from mere trade output to "industrial chain ecological output," systematically expanding into overseas markets [17][18]. - The newly established Brazilian factory, with an annual capacity of 50,000 vehicles, exemplifies this strategy, serving as a hub for the Latin American market and connecting with Eurasia and Southeast Asia [20]. - The company has achieved cumulative overseas sales exceeding 2 million vehicles across over 170 countries, demonstrating its robust global presence and commitment to long-term development [21].