Core Viewpoint - BMW China will adjust the suggested retail prices of several key models starting January 1, 2026, with some models seeing price reductions of over 300,000 yuan, aiming to enhance brand affinity and market competitiveness through a "systematic value upgrade" strategy [1]. Price Adjustments - The price adjustments are extensive, affecting both flagship and entry-level models, with reductions generally exceeding 10%. For instance, the flagship model i7M70L will see a price drop of 301,000 yuan from 1,899,000 yuan to 1,598,000 yuan, a decrease of 16% [1]. - The model iX1eDrive25L will have the highest reduction, with its price dropping from 299,900 yuan to 228,000 yuan, a decrease of 24% [1]. - The fuel version of the X1 will also see price cuts, with the X1 xDrive25Li's price dropping from 349,900 yuan to 288,800 yuan (18% reduction) and the X1 sDrive25Li from 316,900 yuan to 258,000 yuan (19% reduction) [1]. - The entry-level 735Li of the 7 Series will see its price reduced from 919,000 yuan to 808,000 yuan, while the 740Li will drop from 1,069,000 yuan to 938,000 yuan, both reflecting a 12% decrease [1]. Market Context - As of January 2026, 16 automotive brands have announced limited-time promotional policies, affecting nearly 70 models, indicating a broader trend in the automotive market [2].
宝马中国大范围降价