Core Viewpoint - BMW is adjusting the suggested retail prices of multiple models in China, with reductions reaching up to 30,000 yuan and an average decrease of over 10% across various models, effective from January 1, 2026 [3][4][5]. Price Adjustment Details - The price adjustments include flagship and entry-level models, with specific reductions such as the 735Li from 919,000 yuan to 808,000 yuan (12% decrease) and the iX1 eDrive25L from 299,900 yuan to 228,000 yuan (24% decrease) [6][7][8]. - The entry-level performance car M235L also sees a significant drop from 363,900 yuan to 298,000 yuan, representing an 18% decrease [9]. Market Impact and Consumer Perception - Despite the official price reductions, dealers indicate that the actual transaction prices have not changed significantly, suggesting that the adjustments primarily affect the suggested retail prices rather than the final sale prices [11][15]. - The adjustments are seen as a rational recalibration rather than a price war, with dealers confirming that the final prices remain similar to those at the end of the previous year [11][15]. Rationale Behind Price Adjustments - The adjustments aim to alleviate pressure on dealers by aligning the suggested retail prices more closely with actual market prices, thus improving the overall health and stability of the sales system [17]. - BMW emphasizes a long-term strategy focused on providing higher value and competitive product experiences, rather than short-term profit maximization [17].
宝马最高降30万？实探：终端售价基本没变