小米辟谣“17 Ultra徕卡版变焦环造假”

Core Viewpoint - Xiaomi has clarified the mechanical structure of the zoom ring in the Xiaomi 17 Ultra Leica version, refuting claims that it is merely software-controlled, emphasizing its complex and precise design [1][3]. Group 1: Product Details - The Xiaomi 17 Ultra Leica version features a mechanical zoom ring that operates through an external rotation, driving an internal gear system, which allows for precise control of zoom through physical movement [1][3]. - The starting price for the Xiaomi 17 Ultra is 6,999 yuan, which is an increase of 500 yuan compared to the previous Ultra model [1][3]. - The Xiaomi 17 Ultra Leica version is inspired by classic Leica cameras and offers customizable settings for users, such as adjusting EV and filters [1][3]. Group 2: Market Strategy - Goldman Sachs has noted that the launch of the Xiaomi 17 Ultra series reflects Xiaomi's ongoing strategy to move towards high-end products, with expectations of further penetration into the market segment priced above 6,000 yuan by 2026 [5]. - The company is also accelerating its AI development, with plans to integrate self-developed chipsets and software into future AI-native consumer devices [5]. Group 3: Leadership and Communication - Xiaomi's founder and CEO Lei Jun has highlighted the Xiaomi 17 Ultra Leica version as a significant breakthrough for the Ultra series and a reference point for the industry [4]. - A live stream event featuring Lei Jun was postponed due to illness, where he is expected to invite engineers to demonstrate the product [6].