Group 1 - BMW China has lowered the official guide prices for 31 models at the beginning of the year, with the highest reduction reaching 301,000 yuan. The starting price for the iX1 has decreased from 299,900 yuan to 228,000 yuan, a drop of 24%, while the 2 Series has seen a reduction from 259,900 yuan to 208,800 yuan, a decrease of 20% [2][3] - BMW China clarified that this price adjustment is not a price war but a proactive adjustment of product strategy to meet the expectations of Chinese consumers. The final prices are still determined by dealers [3] - The company emphasizes that the value upgrade of certain products is part of its long-term strategy, aiming to provide higher value and more competitive product experiences to consumers, reinforcing its market competitiveness [3]
宝马回应降价：并非价格战