最多便宜30万！宝马超30款车型大降价，中国销量已跌超11%

Core Viewpoint - BMW has initiated a significant price reduction across over 30 models, with the highest drop exceeding 300,000 yuan, which the company claims is a value upgrade rather than a price war [3][8]. Group 1: Price Reduction Details - The price adjustment affects more than 30 models, including flagship and entry-level vehicles, with notable reductions such as the i7 M70L dropping from 1,899,000 yuan to 1,598,000 yuan (a decrease of 30.1万元, or 15.9%) and the iX1 eDrive25L from 299,900 yuan to 228,000 yuan (a decrease of 7.19万元, or 24%) [5][4]. - The adjustments have been reflected on BMW's official website, indicating a strategic response to market dynamics [8]. Group 2: Sales Performance and Market Challenges - BMW's revenue and net profit declined in the first three quarters of 2025, with revenue at 99.999 billion euros (a decrease of 5.6%) and net profit at 5.712 billion euros (a decrease of 6.9%) [11]. - In the Chinese market, BMW's sales dropped by 11.2% year-on-year, with a total of 465,361 units sold in the first three quarters of 2025 [12][14]. - The chairman of BMW Group stated that there will be no rapid growth in sales in the Chinese market for 2026 and 2027, highlighting the increased competitive pressure as a primary reason for profit decline [13][14]. Group 3: Dealer and Market Strategy - The price reduction is seen as beneficial for dealers, allowing the manufacturer's suggested retail price to align more closely with the terminal transaction price, potentially easing dealer pressure [8]. - BMW's strategy includes adjusting its dealer network and introducing new models that better meet Chinese consumer demands, indicating a proactive approach to the evolving market environment [13].