一分钟奖励3万，这个风口正在火过短剧

Core Viewpoint - The article discusses the rapid growth and popularity of "manga dramas" (漫剧), a new form of animated short series that is gaining traction among young audiences, particularly on platforms like Douyin and Bilibili [3][7]. Industry Growth - In October 2025, Douyin reported that the total playback volume of manga dramas exceeded 6.1 billion, with several series surpassing 100 million views, and the top hit "Happy Hammer 2025" reaching a cumulative playback of 1.29 billion [3]. - The total monthly playback volume of manga dramas across the internet has surpassed 10 billion [3]. - In the first half of 2025, the number of manga dramas launched reached 3,000, with a monthly compound growth rate of 83%, and revenue scaling up by 12 times [3]. - Multiple brokerages predict that the annual market size for manga dramas could exceed 20 billion yuan, potentially reaching one-third of the revenue of the live-action short drama market [3]. Market Dynamics - Major internet companies are entering the manga drama space, including traditional long-video platforms like iQIYI and Bilibili, short-video platforms like Douyin and Kuaishou, and even e-commerce platforms like JD and Pinduoduo [3][25]. - The majority of current manga dramas are produced with AI involvement, significantly lowering the barriers for creators [5][20]. Audience Engagement - The demographic for manga dramas is predominantly male, with over 60% of viewers aged 18-30, contrasting with the female-dominated audience of live-action short dramas [25]. - The article highlights a shift in viewer preferences, with many young people finding manga dramas more appealing than traditional live-action series due to their creative potential and visual representation [12][28]. Technological Impact - The emergence of AI technology has drastically reduced the production costs and time for manga dramas, allowing for quicker turnaround and lower budgets compared to traditional animation [20][22]. - For instance, the production cost for manga dramas is reported to be between 1,000 to 2,500 yuan per minute, with a total production cost of approximately 100,000 to 300,000 yuan per episode [22]. Competitive Landscape - Internet giants are implementing various support policies for manga drama creators, including financial incentives and IP resource sharing [25]. - Companies like Douyin and Kuaishou are actively promoting AI-driven content creation, while platforms like Yuewen Group are opening up extensive IP libraries to enhance content offerings [25][26]. Future Outlook - Analysts suggest that while manga dramas have the potential to fill gaps in the market, particularly for male audiences, the future success of this genre will depend on innovative content creation rather than just technological advancements [28][29].