马云养的闲鱼,正变异为一条“食人鱼”
BABABABA(US:BABA) 商业洞察·2026-01-03 09:21

Core Viewpoint - The article discusses the transformation of Xianyu from a user-friendly second-hand trading platform to one that imposes hidden fees on sellers, reflecting a shift from its original community-driven ethos to a profit-driven model [4][21]. Group 1: Hidden Traps - Sellers on Xianyu have reported being charged a 10% fee under the "Xianyu Alliance Promotion Service" without their knowledge, leading to significant deductions from their sales [7][9]. - The process for opting into these fees is designed to be obscure, with sellers facing obstacles when trying to opt out, which has been labeled as "obvious霸王条款" (unfair terms) [8][11]. - Complaints about these hidden charges are prevalent on consumer complaint platforms, indicating a widespread issue among users [9][11]. Group 2: Deterioration of Original Intent - Xianyu was founded in 2014 with a vision of being a free and open marketplace, initially not charging commissions and allowing easy transactions [13][15]. - Over time, the platform's commitment to not charging fees has been abandoned, with the introduction of service fees starting in June 2023, marking a shift towards monetization [16][17]. - The recent issues with hidden fees highlight a broader trend of the platform prioritizing revenue generation over user transparency and satisfaction [17]. Group 3: Commercialization Challenges - Xianyu's aggressive commercialization reflects Alibaba's overall strategic adjustments, with the platform being designated as a "strategic innovation business" in November 2023 [19][21]. - The community atmosphere that once defined Xianyu is being diluted by the presence of professional sellers and brands, leading to a crisis in its original community culture [21]. - The shift from a community-focused platform to one driven by GMV (Gross Merchandise Volume) metrics raises concerns about the erosion of user rights and the platform's foundational values [21].