明日起日购额度腰斩！i茅台购买普茅政策调整

Core Viewpoint - The article discusses the recent adjustments made by Kweichow Moutai regarding the purchase limits of its products on the iMoutai app, aiming to increase accessibility for more users [1]. Group 1 - Kweichow Moutai announced that starting from January 4, 2026, the maximum quantity of 53% vol 500ml Kweichow Moutai liquor that can be purchased per person per day will be adjusted from 12 bottles to 6 bottles [1]. - This adjustment is intended to allow more users to purchase the popular product, as the initial stock sold out rapidly, often within half an hour [1]. - The product was officially launched on the iMoutai app on January 1, 2026, and the initial purchase limit was set at 12 bottles, which led to high demand and quick sellouts [1].