茅台跌破1499元，飞天茅台每人每日最多买6瓶

Core Viewpoint - The article discusses the recent updates regarding the sales of Guizhou Moutai's "Flying Fairy" 53% vol 500ml liquor, highlighting changes in purchase limits and market dynamics as the Chinese New Year approaches [1][3][13]. Group 1: Sales Updates - From January 4 until the Spring Festival, the maximum purchase limit for "Flying Fairy" 53% vol 500ml Moutai has been adjusted to 6 bottles per person per day [1]. - On January 1, 2026, the liquor was launched on the iMoutai platform at a price of ¥1499 per bottle, with an initial purchase limit of 12 bottles per person per day, which sold out within half an hour [3][6]. - The sales continued to be strong on January 2, with the product again selling out within half an hour [3]. Group 2: Pricing and Market Dynamics - As of January 3, the wholesale reference price for the 25-year Flying Fairy Moutai was reported at ¥1495 per bottle, a decrease of ¥15 from the previous day [11]. - The original box price was reported at ¥1505 per bottle, down by ¥20 from the previous day [11]. - The price dynamics indicate a significant interest and demand for Moutai, with the market price often differing from the suggested retail price, leading to a "national rush" for the product [13]. Group 3: Consumer Trust and Market Strategy - There has been a growing consumer demand for authentic Moutai, driven by concerns over product authenticity and fair purchasing opportunities [13]. - Moutai's chairman emphasized the importance of consumer-centric strategies and market reforms to ensure fair and reliable access to Moutai products [13]. - The iMoutai platform is seen as a key solution to address the challenges of fair sales and consumer trust in the brand [13].