雷军公布小米汽车今年交付目标

Core Viewpoint - Xiaomi aims to deliver 550,000 vehicles by 2026, building on a successful 2022 where over 410,000 vehicles were delivered, surpassing the initial target of 300,000 and later 350,000 [1][4]. Group 1: Delivery Goals - In 2022, Xiaomi's delivery target was initially set at 300,000 vehicles, later raised to 350,000, and ultimately exceeded with over 410,000 vehicles delivered [1]. - The new target for 2026 is set at 550,000 vehicles, indicating a strong growth trajectory [1][4]. Group 2: Company Strategy - Xiaomi plans to focus on three main areas: 1. Commitment to technology development, with an investment of approximately 1,050 billion yuan over the past five years and a planned investment of at least 200 billion yuan over the next five years [4]. 2. Increased investment in large models and AI to enhance overall capabilities [4]. 3. Creating a comprehensive "human-vehicle-home ecosystem" to optimize user experience [4]. Group 3: Public Relations and Marketing - CEO Lei Jun addressed recent criticisms and misinformation about the company, emphasizing the importance of objective feedback and the need to combat malicious attacks on the brand [3]. - Lei Jun acknowledged the industry's tendency for "small print marketing" and committed to improving transparency in promotional materials [3][4].