81.5亿，史努比被卖了

Core Viewpoint - The article discusses the investment by Sony in Peanuts Holdings LLC, the parent company of the iconic character Snoopy, highlighting its historical significance and commercial success over the decades [4][20]. Investment Overview - Sony announced an investment of $475 million (approximately 3.35 billion RMB) in Peanuts Holdings LLC, increasing its stake to 80% [4]. - The valuation of Peanuts Holdings is currently at $1.16 billion (approximately 8.15 billion RMB) [4]. Historical Context - Snoopy, created by Charles Schulz in 1950, has been a cultural icon for over 70 years, influencing various generations [3][6]. - The character has faced criticism for being perceived as shallow and not engaging with contemporary societal issues, yet it has maintained strong commercial performance [6][9]. Financial Performance - In 1953, Schulz earned $30,000 annually from Snoopy, equivalent to about $270,000 today (approximately 1.9 million RMB) [8]. - By 2000, Peanuts generated annual sales of around $1.1 billion [10]. IP Development and Challenges - The Peanuts IP faced challenges in the 2010s, leading to a sale of its rights to Iconix and later to DHX Media, which struggled with profitability [14][17]. - The transition to Sony marks a new phase in IP management, with expectations for revitalization through Sony's extensive media capabilities [20]. Future Prospects - Sony's investment is expected to enhance the Peanuts brand value, potentially leading to new animated content and crossovers with other IPs [20].