2025微增长收官，郎酒定调2026：坚定打胜仗信念，撸起袖子加油干

Core Viewpoint - The company successfully achieved its production and operational goals for 2025, with a slight increase in shipment volume compared to 2024, amidst a challenging market environment in the liquor industry [3][5]. Group 1: Strategic Growth and Market Positioning - The company maintained a steady strategic pace throughout 2025, focusing on both "strategic growth" and "operational growth" as dual objectives [5]. - Key initiatives included three major upgrade directions and the reinforcement of partnerships with distributors, fostering a collaborative development consensus [5]. - The company emphasized market measures such as the "Eight Persistences" and "Four Ensures" during its mid-year distributor conference to stabilize its market direction [5]. Group 2: Consumer-Centric Approach - The company prioritized consumer needs, adapting its products and services to align with market demand, which is crucial for sustainable development in a competitive industry [7]. - Various consumer engagement activities were launched in 2025, including the "Three Product Festivals," "National Distributor Conference," and "Chinese Lang Brand Day," enhancing interaction with consumers [5]. Group 3: Future Outlook - For 2026, the company expressed a commitment to maintaining an aggressive stance and a focus on serving consumers, while collaborating closely with distributor partners [7]. - The successful completion of 2025 goals and the clear direction for 2026 have strengthened market confidence and conveyed a message of steady progress and proactive engagement within the industry [9].