洗发界“爱M仕”！蓬松飘逸、强韧发丝，持久控油，挑战5天不洗头

Core Viewpoint - The article emphasizes the importance of scalp care for healthy hair, advocating for a gentle cleansing and nourishing approach rather than aggressive cleaning methods that can damage the scalp barrier [10][11][12]. Group 1: Scalp Health Issues - Many individuals mistakenly believe that scalp issues arise from insufficient cleaning, leading to a vicious cycle of increased oiliness and dandruff [5][4]. - Traditional shampoos often exacerbate scalp problems by stripping away natural oils, which can harm the scalp's protective barrier [7][9]. Group 2: Effective Scalp Care Solutions - The article suggests that effective scalp care involves a combination of gentle cleansing and strong nourishment, recommending amino acid-based shampoos over harsh sulfate-based products [10][11]. - Notable ingredients for scalp nourishment include caviar extract, which is favored by celebrities and is considered a luxury treatment [14][18]. Group 3: Product Recommendations - The "弹动鱼子酱氨基酸洗发水" (Caviar Amino Acid Shampoo) is highlighted as a product that combines gentle cleansing with luxurious scalp care, providing a rich experience and effective results [16][18][47]. - Another recommended product is the "弹动多肽生姜控油洗发水" (Peptide Ginger Oil Control Shampoo), which focuses on repairing the scalp barrier and preventing hair breakage, particularly suitable for fragile hair types [48][123]. Group 4: Market Performance and Brand Positioning - The brand "弹动" has shown impressive sales performance, with revenue ranging from 750 million to 1 billion yuan and a year-on-year growth of 887.39% [63]. - The brand has established a strong reputation in the scalp care market, being recognized as a benchmark in the domestic cosmetics industry [61][58].