汽车琰究·2026-01-04 16:03Group 1 - The core viewpoint of the article emphasizes the strong growth momentum of the mid-to-large displacement motorcycle market in China, driven by both domestic sales and exports, with a notable shift towards high-end models and international expansion by domestic manufacturers [1][4][10] Group 2 Review of 2025 - Domestic sales of mid-to-large displacement motorcycles reached 374,000 units in the first ten months of 2025, a year-on-year increase of 6.2%, with a penetration rate of 11.1%, marking a historical high [1][17] - Exports of mid-to-large displacement motorcycles surged to 449,000 units, reflecting a significant year-on-year growth of 59.1%, indicating a rapid acceleration in overseas market penetration [1][53] - The structure of motorcycle displacement is continuously upgrading, with 450cc models accounting for approximately 34% of sales, and the emergence of 800cc models marking a new phase for domestic brands [1][12] Outlook for 2026 - Domestic sales are projected to grow to 432,000 and 477,000 units in 2025 and 2026, respectively, with penetration rates expected to reach 10.5% and 12.0% [2][12] - Export volumes are anticipated to maintain high growth, with expected sales of 540,000 and 718,000 units in 2025 and 2026, respectively, reflecting year-on-year increases of 58.4% and 33.0% [2][12] - The market structure is expected to continue evolving, with a focus on high-end models, as domestic manufacturers enhance their product offerings and market strategies [3][10] Group 3 Investment Recommendations - The mid-to-large displacement motorcycle market is expected to maintain high growth momentum, with domestic and export sales projected at 477,000 and 718,000 units, respectively, in 2026, reflecting year-on-year increases of 10.5% and 33.0% [4][10] - The proportion of 500-800cc models in domestic and export sales is expected to rise to 25% and 20%, respectively, indicating a shift towards higher displacement motorcycles [4][10] - Key companies recommended for investment include Chuanfeng Power, Longxin General, and Qianjiang Motorcycle, which are well-positioned to benefit from the ongoing market trends [4][10] Group 4 Market Dynamics - The competitive landscape is becoming increasingly diversified, with the top three domestic manufacturers—Chuanfeng Power, Qianjiang Motorcycle, and Longxin General—holding a combined market share of approximately 53.6% in domestic sales [1][44] - The export market is characterized by a more fragmented competition, with Chuanfeng Power, Longxin General, and Qianjiang Motorcycle capturing 42.6% of the market share, indicating a growing presence of various players [2][82] - The North American and European markets are emerging as key growth areas for exports, with Europe remaining the largest market for mid-to-large displacement motorcycles [2][86]