Core Viewpoint - Lei Jun, the chairman of Xiaomi Group, acknowledged the issue of "small print marketing" as a common industry practice and committed to immediate rectification, emphasizing that compliance measures should not be misinterpreted as false or excessive marketing [4][5]. Group 1: Xiaomi's Response to Marketing Practices - Lei Jun stated that "small print marketing" is an industry flaw that Xiaomi will correct starting now [4]. - He clarified that some practices used for compliance should not be labeled as misleading marketing, which he views as a significant misunderstanding of Xiaomi [4]. - Xiaomi's assistant, Xu Jieyun, mentioned that the use of small print in promotional materials has been a common practice, but they have overlooked consumer perceptions [5]. Group 2: Industry Developments - Xiaomi aims to deliver 550,000 cars by the end of 2026, focusing more resources on automotive development [16]. - The company has introduced a safety feature in its vehicles called "wheel loss protection," which is designed to enhance safety by allowing wheels to detach under certain conditions [16]. - The overall market for electric vehicles is expected to grow, with companies like Enchem entering long-term supply agreements to boost production capabilities [13].
8点1氪:雷军回应“小字营销”:确实是行业陋习;宇树科技:未涉及申请“绿色通道”相关事宜,上市工作正常推进;罗马仕启动重组方案
36氪·2026-01-04 23:59